Urbanism Next
University of OregonUniversity of Oregon

Vision & Goals

Determining the right governance actions for a given context begins with understanding your vision and goals.
aerial view of suburban area with greenery

Photo by Mohit on Unsplash

New technologies should support existing goals. In order to ensure this happens, governing bodies need to have a solid understanding of both their existing and future goals, as well as how new technologies might affect them. Existing visions and goals can come from a variety of existing plans, including transportation system plans, climate action plans, and economic development plans.

Issues & approaches

New mobility strategies: Strategies for new mobility can be standalone approaches or consist of a series of related policies within different types of plans. Larger metropolitan areas may tend toward the standalone or more comprehensive approach, as Seattle did with their New Mobility Playbook. Mid-sized and smaller metropolitan areas may be best served with a selection or policies tailored to the unique needs of their communities.

New mobility pilot projects: Pilot projects for new mobility devices, management, and operations have been implemented in cities of all sizes. Having the opportunity to engage in a “trial run” of a new type of mobility service or technology can help shed light on unexpected benefits and drawbacks. Experiences and knowledge gained via pilot projects helps create policies that best suit specific needs and goals.

Policies and regulations for emerging technologies: Emerging technologies need to have policies and regulations around their use established. However, even if standalone policies are adopted for new mobility and emerging technologies, there are often other documents with related policies. Updating transportation system plans, climate action plans, economic development plans, and Vision Zero plans to include these new types of transportation and technologies will help to create and support a robust and comprehensive policy approach.

Data management: Good data management practices begin with understanding what types of data are most useful to have. New mobility providers typically have a vast array of data on their trips, riders, and services. Without narrowing down the types of data requested from these providers, the amount of data can be overwhelming, or even impossible, for some municipalities to process. Once the correct types of data are obtained, governing bodies also need to understand how to interpret, manage, and safely store this information.

Fiscal implications: The fiscal implications of emerging technologies can be numerous, and have the potential to significantly disrupt municipal finances. Some revenue streams, like parking fees, may decrease drastically, but new opportunities may arise to offset these losses. Approaching new technologies and services with an eye toward future revenue needs can help inform potential tax and fee structures for these services as they are first introduced in cities.

Examples/case studies

front page graphic for "Shared Mobility Principles for Livable Cities"

New Mobility Strategy - Equity

Shared Mobility Principles for Livable Cities

View  Robin Chase

A series of 10 people-oriented principles to guide decision-making around transportation and new mobility to help ensure positive outcomes for all users.

people corssing the street with light rail in Seattle

New Mobility Strategy - Comprehensive

New Mobility Playbook

View  Seattle Department of Transportation

Seattle’s Department of Transportation created their Playbook to provide guidance on incorporating new mobility options while keeping equity, safety, and sustainability at the forefront.

woman looking at a smartphone and smiling

Pilot - Public-Private Partnerships


View  Rocky Mountain Institute

The City of Boulder, Colorado engaged in a limited duration public-private partnership with TNCs to understand how a Mobility-as-a-Service platform might benefit the city.

Related topics

Ethnically diverse pedestrians crossing a street at a crosswalk with a subway station in the background


Changes to how we work, live, travel, and shop can result in a more—or a considerably less—equitable society.

Three people ride bikes with a canal and buildings in the background

Health & Safety

Will people walk or bike places when they can just summon a car? How will autonomous vehicles interact with pedestrians?

Close up of newspaper page with stock market graph


From the rise of e-commerce and sharing economies to automation, significant changes are on the economic horizon.

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