Amazon Go store in Seattle (credit: www.theguardian.com)
Seattle may not have the SuperSonics basketball franchise anymore (this still burns me up—but that is a story for another day and a different blog) –or the headquarters of Boeing—but they do have supersonic convenience store checkout now. Amazon, based in Seattle, now has its first Amazon Go store up and running. This brick and mortar Amazon store location just requires shoppers to “Simply present the Amazon Go app at the gates and start shopping.” A range of technology (cameras and sensors) is used to monitor shoppers as they browse and shop. When the shoppers are done selecting their goods they just leave the store and get charged to their Amazon accounts.
Some shoppers at the store described the store as an experience that they just had to experience for themselves—“It’s at the cutting edge of AI and machine learning and I wanted to experience it for myself,” said one shopper. And while this may be novel for the shopper, it is a real threat to a lot of jobs (cashier being the 2nd most common job title in the US). This threat to employment is no longer in the far off distance of 2 or 3 years from now, as might be the case for truck drivers, but has actually already occurred. These types of shifts could be the end of a lot of jobs, but stores could also use as a way to improve customer services on the floor—and probably get shoppers to buy more as their employees focus on upselling rather than asking at check-out if “I found everything I was looking for.”