A smart city needs no private cars

A smart city needs no private cars

Whim is an app service that consolidates transportation services into a monthly subscription. The app includes access to taxis, public transportation, and rental cars. The app's goal is to reduce vehicle ownership by offering convenient access to multiple alternatives.

Key findings

Whim allows Helsinki residents to access multiple forms of mobility spontaneously within the same app/service.

Whim reduces the need for private vehicle ownership in an urban environment.

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