Bridj is Dead, but Microtransit Isn't

Bridj is Dead, but Microtransit Isn't

This article is about the development of microtransit. It suggests that microtransit can be the answer to underused, oversized public buses. And the technology such as routing software can improve the services as well.

Key findings

Bridj failed to catch on in Kansas City.

Bridj's collapse may have been due to the failure of a buyer acquiring it, not fatal flaws in the product.

Transit depends on subsidies, and if microtransit really is an answer to underused, oversized public buses traveling along 30-year-old routes, then at least some of its backing should come from taxpayers, without the expectation of turning profits.

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