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RideKC: Bridj Pilot Evaluation: Impact, Operational, and Institutional Analysis
"Researchers at the Transportation Sustainability Research Center (TSRC) at UC Berkeley conducted an evaluation of the RideKC: Bridj pilot program operating in Kansas City, MO. RideKC: Bridj is a public‐private partnership with the goal to enhance existing public transit options in Kansas City through a flexible microtransit service offered by Bridj. TSRC UC Berkeley’s goal in this evaluation is to assess the travel behavior impacts of the service, as well as to provide operational and institutional analysis."
Key findings
Around 50% of rider survey respondents had a gross household income of $100,000 or more.
47% of people who tried RideKC:Bridj during the six-month pilot period only took one trip.
Expert interviews revealed that service hours and routes need to be carefully planned in order to attract riders.
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