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5 Retailers Benefiting From the Click-and-Collect Trend
This article examines how consumer behavior in retail has shifted to a trend of making online purchases and picking them up in stores. It identifies the retailers that have been most successful with this trend and makes investment recommendations.
“According to a study by parcel store network Doddle, most American shoppers prefer to make their purchases online and then pick up the items from a physical store.”
When picking up an online purchase in store, 85% of customers make additional purchases when they arrive in person.
“The click-and-collect trend illustrates how brick and mortar can harness technology not just to survive but thrive.”
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