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Amazon's plan to take over physical retail is finally becoming more clear
Amazon's physical retail strategy is coming into focus, and just like the company's e-commerce business, it's focused on convenience. Perhaps the best way to make things more convenient for customers is to shorten the time it takes for them to complete a shopping trip.
With new Amazon Lockers installed into Whole Foods, visits to the stores and revenue is expected to increase.
The company believes they can capitalize on in-store trips and getting people to come in and see items they weren't planning to purchase and walk out with them.
Amazon is looking to create the most seamless checkout process for customers.
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