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Ikea Opens NYC Store for Urbanites Who Won’t Assemble Furniture
A smaller, “planning studio” style Ikea store is opening in Manhattan. This downtown NYC version acts solely as a showroom, without the warehouse of build-it-yourself products.
Key findings
“At about 17,000 square feet, the Upper East Side location is about one-twentieth the size of the company’s average location.”
“The company has dubbed this concept a planning studio and expects to open about 20 in the U.S., including in Los Angeles and Chicago,with each customized for the local market.”
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