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Sustainable delivery: Luxury or necessity in today’s consumer climate?
While consumers have been making more sustainable choices in the physical retail environment, these habits have not translated as well into the digital shopping environment.
The majority of online consumers admit to automatically choosing home delivery instead of considering the option to collect deliveries at a central location.
Individual home deliveries contribute to congestion and poor air quality by adding more vehicles to the road.
Consolidating deliveries to a central location by using the “click and collect” method could save hundreds of thousands of miles driven by delivery vehicles.
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