While consumers have been making more sustainable choices in the physical retail environment, these habits have not translated as well into the digital shopping environment.

Key findings

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The majority of online consumers admit to automatically choosing home delivery instead of considering the option to collect deliveries at a central location.

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Individual home deliveries contribute to congestion and poor air quality by adding more vehicles to the road.

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Consolidating deliveries to a central location by using the “click and collect” method could save hundreds of thousands of miles driven by delivery vehicles.

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