Why big retailers are getting smaller

Why big retailers are getting smaller

Traditionally massive big box store retailers like Target and Dollar General are opening smaller versions of their stores in urban areas and college campuses to bring in new customers that were previously too far away from their bigger suburban stores.

Key findings

“Target will open only two of its traditional stores in 2019.”

“Target has 87 small stores today and will open its 88th this week in San Diego.”

“Target's Herald Square store in Manhattan earns more sales per square foot than any other of its stores in the country.”

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