Reimagining the Retail Store of the Future

Reimagining the Retail Store of the Future

This article explores the different ways retailers might engage with their customers in the future as we shift into an evermore digital-physical hybrid world.

Key findings

Physical stores will continue to play a critical role in sales in the future.

What may change, however, is a store’s primary purpose. The new retail era is one anchored in “augmented retail,” a blend of the digital and physical allowing a shopper to shift seamlessly between the two realms.

The use of data will be integral in determining which stores survive and thrive in the future.

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