Amazon captures at least half of all e-commerce sales

Amazon captures at least half of all e-commerce sales

This article lays out the share of the market Amazon versus its competitors hold and the impacts its growth is having.

Key findings

It is predicted that Amazon will capture 49.1% of e-commerce sales in 2018.

Amazon has not shown success in the food department yet.

It is predicted that their purchase of Whole Foods could be a significant push to get in with the other top grocery companies.

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