BMW ReachNow Car-Sharing Service Shuts Down in Seattle and Portland Following Joint Venture Deal

BMW ReachNow Car-Sharing Service Shuts Down in Seattle and Portland Following Joint Venture Deal

BMW’s car-sharing service abruptly ceased operation Wednesday, ending a mobility program that included 1,000 free-floating vehicles used by more than 100,000 members across Seattle and Portland.

Key findings

The decision was made in light of a joint venture created earlier this year by Daimler and BMW designed in part to help the automakers compete more aggressively with sharing economy companies such as Uber, Lyft and Lime. The deal brought together a variety of mobility businesses, including ReachNow, car2go, moovel, and mytaxi.

ReachNow had a ride-hailing component of its service called ReachNow Ride that competed with Uber and Lyft. It suspended operations of ReachNow Ride this past May. ReachNow touted itself as the first company to combine car-sharing and ride-hailing components into a unified app.

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